Pale Blue Coaching is an organisational culture change and individual coaching business founded by Claire Fry. It was set up to provide services to both organisations and individuals to support the development of values-based and diverse work cultures.

Claire works with clients across various sectors including: Financial services, Retail, Sales, Start-ups/new businesses/entrepreneurs, the Arts, NGOs and Customer experience.

claire fry_headshot

Her work includes:

  • Designing and implementing values-based culture programmes
  • Delivering tailored Mentoring & Leadership Workshops
  • Facilitating Partner/C-level strategy meetings and steering committees
  • Change programmes for organisational restructure and M&A
  • Mothers returning-to-work: coaching, workshops, in-house programme consulting
  • Consulting on gender diversity & inclusion, gender pay gap issues
  • Set-up and implementation of flexible working programmes
  • 1:1 coaching of senior leaders, high potentials & entrepreneurs

Claire’s ongoing research and focus areas include: responsible leadership (including gender diversity & inclusion, gender pay gap), parents returning to work/shared parental leave, culture under pressure (M&A, organisational change), generational dynamics, and sustainability/stewardship for future generations.

She is passionate about creating the required space to enable people and companies to understand who they truly are, and use that authentic identity in all that they do. She works together with her clients, applying creativity and intuition to support them in realising their innate capabilities, drawing out their best to release their potential so they can achieve their goals and live their purpose.

Claire was inspired to name her company Pale Blue Coaching in reference to the life-changing words of Carl Sagan and his famous ‘Pale Blue Dot’. Now these are values to live by!


“There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another and to preserve and cherish the pale blue dot, the only home we’ve ever known”

-Carl Sagan, The Pale Blue Dot

Career & Background

Claire began her career in international investment and spent 10 years in financial services and commercial property between Paris, South Africa and the UK, including 7 years spent working for Old Mutual Group in London.

She made the internal transition from Programme Manager in Risk & Compliance to Culture Transformation, Leadership Development and Coaching, by joining Old Mutual’s L&D team where she worked on the design and implementation of their Group Leadership Programme. In 2014, Claire was appointed as a member of the Old Mutual Women’s Network Steering Committee, an opportunity that allowed her to follow one of her personal passions: supporting increased awareness of the benefits of a diverse workplace.

Claire has undertaken a variety of coaching and counselling workshops and courses – with 100+ hours of deep listening training at the Centre for Counselling & Psychotherapy Education (CCPE), as well as with Chris White, former hostage negotiator with Scotland Yard. She is an affiliate of the Association for Coaching and a member of the UK Values Alliance, with its stated aim of: building a better society by helping individuals and organisations be more aware of, understand and live their values.

Claire is fluent in French, conversant in German and is based in South London where she lives with her husband, son and dogs.