Is this for me?


Are you looking to change role? Sector? Career?

Trying to endlessly balance work and home life but often feeling overwhelmed and guilty instead?

Are you starting up on your own and looking to develop a business that is values-based and purpose-driven?

Are you a company leader struggling with a gender pay gap that you are intent on fixing?

Are you retiring after many decades of work and wanting to work through what the next chapter might look like?

You might be a CEO, Partner or Business Owner looking to take your company culture to the next level. To make your business somewhere that inspires its employees AND its customers.

Are you a full time parent looking to re-enter the workplace?

Are you stuck and don’t know where to start?

Are you dealing with any of the following AND trying to have a successful career?

Lack of confidence

Fear of what others will think/getting ‘found out’/ ‘Imposter Syndrome’

Money worries, being underpaid/gender pay gap

Family worries: new baby/babies and therefore lack of sleep/motivation/feeling overwhelmed/lacking focus or… aging parents/caring responsibilities

Infertility/IVF and navigating the workplace

In the ‘wrong job’ or needing a career break

Bullying/toxic work culture 

Inequality (sexism, racism, homophobia)

Pale Blue Coaching provides coaching for individuals as well as culture assessments and programmes for organisations.

It was set up by Claire Fry to provide services to both organisations and individuals to support the development of values-based and diverse work cultures.

Claire works with clients across various sectors including: Financial services, Retail, Sales, Start-ups/new businesses/entrepreneurs, the Arts, NGOs and Customer experience.

Her work includes:

  • Coaching for individuals (self-funding or employer-funded)
  • Tough Conversations workshops on gender and race with Karl Smith
  • Designing and implementing values-based culture programmes
  • Delivering bespoke Mentoring & Leadership Workshops
  • Parents returning-to-work: coaching, workshops, in-house programme consulting through The Juggling Act for Working Parents and the Organisations they work for
  • Consulting on gender diversity & inclusion, gender pay gap issues
  • Set-up and implementation of flexible working programmes

Claire’s ongoing research and focus areas include: responsible leadership (including gender diversity, racial diversity & inclusion, gender pay gap), parents returning to work/shared parental leave, culture under pressure (M&A, organisational change), generational dynamics, and sustainability/stewardship for future generations.

She is passionate about enabling people and companies to understand who they truly are, and use that authentic identity in all that they do. She works together with her clients, applying creativity and intuition, to support them in realising their innate capabilities, drawing out their best to release their potential so they can achieve their goals and live their purpose.

Claire was inspired to name her company Pale Blue Coaching in reference to the life-changing words of Carl Sagan and his famous ‘Pale Blue Dot’. Now these are values to live by!

“There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another and to preserve and cherish the pale blue dot, the only home we’ve ever known”

-Carl Sagan, The Pale Blue Dot

Career & Background

Claire began her career in international investment and spent 10 years in financial services and commercial property between Paris, South Africa and the UK, including 7 years spent working for Old Mutual Group in London.

She made the internal transition from Programme Manager in Risk & Compliance to Culture Transformation, Leadership Development and Coaching, by joining Old Mutual’s L&D team where she worked on the design and implementation of their Group Leadership Programme. In 2014, Claire was appointed as a member of the Old Mutual Women’s Network Steering Committee, an opportunity that allowed her to follow one of her personal passions: supporting increased awareness of the benefits of a diverse workplace.

Claire has undertaken a variety of coaching and counselling workshops and courses – with 100+ hours of deep listening training at the Centre for Counselling & Psychotherapy Education (CCPE), as well as with Chris White, former hostage negotiator with Scotland Yard. She is an affiliate of the Association for Coaching and a member of the UK Values Alliance, with its stated aim of: building a better society by helping individuals and organisations be more aware of, understand and live their values.

Claire is fluent in French, conversant in German and is based in South London where she lives with her husband, son and dog.